Episode 1 · Content operations
Content Systems
Letterbrace + Avalon Accounting
Production systems, reusable learning assets
Two engagements brought different production pressures: reliable client delivery at Letterbrace, reusable educational assets at Avalon Accounting. Both leaked the same way. Every asset started from scratch because the knowledge of how to make it lived in people’s heads, not in the workflow.
At Letterbrace the work was a pipeline: one multitrack interview session cut into 8–20 standalone clips, with templates, organized project structures, and feedback loops keeping delivery repeatable across as many as three clients at once. At Avalon it was the same move in a different shape: professional expertise captured once, then traveling through articles, videos, courses, and training materials without being recreated from scratch.
The case study walks through both systems: what the templates actually hold, how the projects stay organized across clients, and where the feedback loops sit.
See the repeatable production system